The Compare · Where we sit in the market

Five paths to a retirement plan. We will not pretend the others are bad.

Where Invest Wise Way sits

CRA-native, CAD-native, agent-first. No bank login, no minimum balance.

We are the option for a household that wants the CRA-rules fidelity of a Canadian CFP, the always-on cost of a spreadsheet, the projection depth of a US tool, and the data sovereignty of Canadian hosting. Eighteen dollars a month. Reader tier free. No advisor handshake.

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The alternatives, in detail

Alternative

Fee-only CFP

A human Certified Financial Planner, retained for a comprehensive plan.

Cost

$3,000 – $10,000 per plan · or ~1% AUM / yr

Strengths

  • +Tailored to your specific household, not a model archetype.
  • +Carries a fiduciary or best-interest standard depending on the licence.
  • +Can coordinate across estate lawyer, accountant, and insurance broker.

Trade-offs

  • Plan goes stale the day after delivery. Updates require another engagement or AUM fee.
  • Lead time of weeks. Cannot model a question on a Sunday afternoon.
  • Often gated by an investable-asset minimum that excludes households still building.

Right forHouseholds over $500k who want a relationship and accept the recurring cost.

Alternative

Spreadsheet

Excel or Google Sheets, hand-built retirement model.

Cost

Free, plus the hours you spend

Strengths

  • +Transparent. Every cell is auditable.
  • +No subscription, no vendor lock-in, fully under your control.
  • +Educational. You learn the mechanics by building them.

Trade-offs

  • You maintain every CRA threshold yourself, every year.
  • No AI agents to answer the next question. No CPP timing logic, no FHSA window logic, no OAS clawback band, unless you write it.
  • Errors propagate silently. A single mis-typed bracket changes the answer by tens of thousands.

Right forDIY builders who trust their own math and have time to maintain it.

Alternative

Canadian SaaS

Wealthica, Snap Projections, and similar Canadian-built tools.

Cost

$0 – $135 / mo depending on product and audience

Strengths

  • +Built for Canadian rules. CAD-native, CRA-aware where covered.
  • +Aggregation across brokerages is solid; less data entry than a spreadsheet.
  • +Some products (Snap Projections) carry serious projection depth, often priced for the advisor channel.

Trade-offs

  • Aggregators usually require bank-login credentials and screen-scraping.
  • Limited AI dispatch surface. You read a chart; nothing answers the follow-up question in English.
  • Advisor-tier pricing puts the deep tooling out of reach for the household segment.

Right forHouseholds with multiple accounts who want aggregation, or advisors who want projection software.

Alternative

US tool with a maple leaf

Boldin, Empower, Wealthfront, and other US-built planners.

Cost

Pricing in USD

Strengths

  • +Mature UX. The interactive projection charts in Boldin and Empower set the bar the rest of the industry copies.
  • +Deep scenario modelling and Monte Carlo simulation.
  • +Often the cheapest entry point if you ignore the currency.

Trade-offs

  • Tax engine is IRS, not CRA. No RRSP, no TFSA, no FHSA, no RRIF, no OAS clawback band.
  • CPP and OAS appear as foreign-pension placeholders at best, often not at all.
  • Data hosted in the United States. Subject to US disclosure law, not PIPEDA.

Right forHouseholds comfortable translating IRS rules into rough Canadian equivalents.

You can compare all day. Or you can try one for an evening.

Reader tier is free. Plus is $18 CAD a month. Cancel any month from Settings.